Audience Nest is your one-stop solution to all of your media planning and buying efforts. We are the industry leader in media planning and buying, and it is our core expertise woven into our DNA. We can easily map the entire customer journey, connect it to all the media channels and deliver hyper-personalised messages to people across devices. When we say integrated media is our forte, we abide by it and cover national, regional and local audiences spread across traditional and non-traditional media.
Our execution team is well equipped to seamlessly align our media planning and buying efforts while leveraging the power of web analytics all the time. From client brief to execution to measuring and optimizing the campaign effectiveness, we foster a sense of delivering the best value to our clients while ensuring all our media efforts and media elements are aligned to the client's marketing goals while maintaining a perfect balance between digital and traditional channels.
Audience Nest specialises in harnessing the power of data by integrating digital media to deliver targeted campaigns to the right people, using the right channel and the right time. We strive to make the best use of your media budget for you, channelising it in the right places to maximise your returns on investments.
Our propriety tech-enabled solutions give us the leverage to optimise the performance of advertising efforts across a wide range of platforms. We make use of predictive data modelling to reach out to highly engaged audiences across various networks, in a variety of formats using a high-value media plan that metamorphoses into campaign success.
Our advanced media function specialises in:
Programmatic and addressable Tele Vision
Location marketing is one of our unique offerings whereby we strive to tailor marketing and advertising campaigns as per the local audience, target market, demography, and preferences by being part of the community. And then we deliver the content that best resonates with the local community in question. Being part of the community helps us in fine-tuning and tweaking the plan and strategies as per the preferences, media consumption habits and patterns and right sponsorship opportunities. We also leverage the multitude of local digital assets and properties. This local and on-the-ground expertise, when combined with our data-driven technological approach, delivers unique value to our clients.
We live, breathe and eat data, and we live by the mantra that data-driven decisions are the most logical and effective ones. The Audience Nest, marketing research and marketing analytics team is busy digging deep into the data, processing it into meaningful information and coming up with relevant metrics and KPIs to best optimize your campaigns. We harness the power of our analytics platform to offer impactful solutions to track the campaign performance with utmost accountability. It helps us strategically focus on your campaigns and help you come up with the smartest investments and pivot the marketing strategies as the need arises.
We leverage strong competitive intelligence platforms to utilise and plan the best campaigns based on context, changing trends in consumer behaviour by deploying consumer analytics to make more data-driven and intuitive decisions. It ensures that we align our campaign performance analytics with your company's integrated marketing strategy goals to help you quantify all your marketing efforts. We not only use third-party data but also first-party data to analyse various attributes of consumer purchase behaviour, funnel visualization, and goal conversions to shape a world-class data-driven marketing strategy to help you tap the right set of the target audience.
We specialise in designing, strategising and implementing long-term, performance-driven and successful affiliate programs. We not only make use of the best affiliates across the world but also use the best affiliate marketing platforms to ensure the best returns for our clients. We deploy a data-driven affiliate marketing approach to help you only pay for results.
We devise the best in industry go-to-market strategies, and continuously onboard new partners, while ensuring affiliate data hygiene backed by weekly and monthly performance reporting. We also make sure that your affiliate marketing efforts drive you the best conversions along with your marketing and advertising strategies while boosting your bottom lines.
We know the impact of diversity and inclusion across industries, and as the world population becomes more diverse and inclusive, we leave no stone untouched to deliver highly inclusive and engaging multicultural marketing solutions. Our branding, storytelling and content marketing team makes sure that we tap this target audience and resonate with them across media channels.
We understand that this set of the diverse population forms a substantial chunk of your target audience from whom you can drive conversions and establish meaningful long-term relationships. It is another avenue of attaining profitable growth and our multicultural brand management and the creative team understand every bit of it to deliver the best possible campaigns while driving meaningful engagement and ROIs.
We know that social media is the future of entire digital marketing: be it organic social media marketing or social media paid marketing. Social media is where our audience is, and resonating with them is not easy. Therefore, we first start by developing a strong social media brand voice for our clients and match it with the right platform that best suits their industry and the nature of the business to drive maximum engagement and conversions. We specialise in storytelling in every aspect of our communication campaigns to create a strong and diverse community around our client's products and services.
Our social media includes the following aspects:
We make use of the best in class social media management platform in a collaborative environment while maintaining a robust and effective content calendar to drive the maximum engagements and traffic to your digital properties and campaigns. We have our own social media ROI parameters that we swear by.
Audience Nest helps mobile operators transform their digital services business and direct carrier billing presents a real opportunity to drive new revenue streams.
We can offer mobile operators a managed service solution that significantly reduces risk by taking ownership of the entire process from technical integration to business development, committing to maximising revenues for all parties. By connecting to our payment platform, mobile operators can benefit by gaining instant access to a portfolio of partners rather than having to negotiate and manage direct connections.
We pride ourselves on creating high-quality, engaging content that resonates with your target audience. From blog posts and social media updates to video scripts and email newsletters, we offer a wide range of content creation services that can be customized to meet your specific needs and goals.